Wednesday, June 3, 2020; 1 - 2 pm ET


Course Description:

New technology is changing the way your clients expect to work and manage their financials. To stay relevant to your clients, accounting professionals are retooling to launch into new services and will need to acquire new skill sets, one being that of a technologist. This session will discuss why it’s important to not just implement technology to do things the same way you have always done them, but instead, rethink the business processes in your practice. By doing this, you can become more efficient, productive, collaborative and create an environment of purpose that your team and clients can rally around. Learn to define your “why” and how to select a vertical niche, assess the right technology to align with your mission as a practice, and explore other ways to re-engineer your business processes. You will come away with an understanding of how technology’s gift of more time gives you the opportunity to become “Cherished Advisors” -- highly valued, strategic partners who are an integral part of their clients’ businesses and whom their clients can’t imagine living without.

Upon completion of this course, you will be able to:  

  • Identify your purpose as a firm;

  • Understand the “Cherished Advisor” journey and the different stages of innovation for your practice;

  • Know how to create your firm’s path to specializing in vertical industries;

  • Create a technology strategy and how to assess the right technology fit for your practice; and,

  • Re-engineer your business processes to take full advantage of the technology implemented in your firm and create new ways of collaboration with your team and clients.

Who Should Attend:

  • All CPAs, including sole practitioners and firm leaders, who want to understand the latest technology and the best way to implement it in order to grow their firms.

CPE Accreditation:


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